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Ad of the Day: Kids Live With Their NBA Heroes to Pick a Favorite in Nike's...
In "Bring Your Game," a five-minute Nike film that debuted during NBA telecasts on Christmas Day, a bunch of kids can't decide on their favorite player. So, like all kids facing this dilemma, they jet...
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Physics Geniuses Illustrate the Mind-Bending Simplicity of TurboTax in W+K's...
Winning a Cannes Lion or a Gold Clio would make George Smoot's Nobel Prize for Physics look like garbage, right? In Wieden + Kennedy's latest TurboTax campaign, some of the world's greatest...
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Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind...
Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims. Its new line of body wash and antiperspirant comes with a new spokesman,...
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Bud Light's Super Bowl Ad Will Go for Political Parody With Amy Schumer and...
Bud Light is getting in on the election hype. The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud Light...
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Gap Hires 'Innovative' Abercrombie & Fitch Veteran as Its New CMO
Can seasoned Abercrombie & Fitch marketer Craig Brommers make the Gap more fashionable with today's consumers? Following a sales slide during the holiday season, the retailer has named Brommers...
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Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future...
Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one question what would it be?—...
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Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted...
Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print ads, digital, etc.—if not in its...
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10 Ads You Won’t Want to Miss During Super Bowl 50
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or at least teasers, early....
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James Lipton Lands Starring Role in TurboTax Super Bowl Ad, Then Is Abruptly...
It was a plum role he might have eventually discussed at length with his fellow thespians on Inside the Actors Studio. But alas, James Lipton's chances at the biggest commercial stage have been...
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Amy Schumer and Seth Rogen Campaign for Bud Light in Faux-Political Super...
You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday. The first work for the brand from Wieden +...
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Martin Sheen and Bill Pullman Are Presidents Once Again in Chrysler's Fun New...
Hail to the chiefs! Martin Sheen and Bill Pullman give delightfully cheeky presidential performances in Wieden + Kennedy's new campaign for Chrysler. Of course, neither man has actually been elected...
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Buckle Up, Because Delta Is Coming for You With Another Intense and Lofty Ad
Edgy airline commercials. Who wouldn't want more of those?"Tell the World," the latest excursion in Delta Airlines' "Keep Climbing" campaign from Wieden + Kennedy New York, delivers an intriguing but...
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Samsung's First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect...
Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard to miss during Sunday...
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The 10 Best Ads Wieden + Kennedy Made for Chrysler and Dodge Over the Years
Today Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that now...
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W+K Ads Show How Stunning VR Helps People With MS Reconnect With Their Passions
Imagine doing the thing you love the most. Then imagine you can't do it anymore, because of a debilitating disease. That's what happened to the two multiple scelorisis sufferers featured in a new...
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Jordan Spieth Gets Help With His Mac & Cheese in This Quiet Gem of a...
It's been more than 20 years, but ESPN's "This is SportsCenter" is still going strong. In Wieden + Kennedy New York's latest work for the classic campaign, pro golfer Jordan Spieth brings his caddie,...
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W+K Gives Oregon the Humblest Tourism Slogan Yet: 'We Like It Here. You Might...
Yesterday we looked at some grand tourism ads for Wyoming. Today, let's take a peek at a tourism campaign that's more humble, at least on the surface—Wieden + Kennedy Portland's new ads for its home...
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Ad of the Day: Falkor From The NeverEnding Story Soars as Spotify's New...
Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to tell...
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Ad of the Day: Booking.com Is Helping Jordan Peele and Chelsea Peretti Plan...
Comedians Jordan Peele and Chelsea Peretti are planning their wedding, and it's not going well. Luckily, they're using Booking.com, so it's easy to make changes. The duo—engaged in real life—star in...
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W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and...
Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondelēz's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's...
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