BBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View ArticleWhy Publishers Are Taking Their Brands Offline With New Product Licensing Deals
What's old is new again, and again. Today's digital darlings, from BuzzFeed and PopSugar to Who What Wear, are trying to grab people's attention (and dollars) online--and offline by striking licensing...
View ArticleThis Creative Shop Spread Its Wings With an In-House Publication
Five years ago, co-workers Autumn Berrang and Taylor Harkey took a major plunge: They left their jobs to launch Adjective & Co., a branding and advertising agency based in Jacksonville Beach, Fla.,...
View ArticleSingles Day Is the World’s Biggest Shopping Day, But Don’t Expect to Find It...
Only in American retailers' wildest dreams could they sell more than $1 billion of merchandise an hour, yet that's exactly what happened in China on Singles Day last year. China, which has long been...
View Article7 Takeaways From Adweek’s Conversation With P&G Chief Brand Officer Marc...
As the chief brand officer of Procter & Gamble, the world's largest advertiser with a reported ad spend of over $10 billion, you might say Marc Pritchard is the most powerful person in marketing....
View ArticleFor Singles Day, J&J Worked With Alibaba to Develop New Listerine Flavors. So...
Using retail giant Alibaba's vast data cache, Johnson & Johnson realized it might be able to sell more Listerine to young female Chinese consumers, if it didn't taste like the germicide that it is....
View ArticleWhy It Makes Sense for Publishers to Bundle Services, Like NYT and Scribd
Consumers are growing more accustomed to paying a monthly fee for their content. As they sign up to see, read and watch more and more of it, publishers are becoming more likely to partner with other...
View ArticleMajor League Soccer Gets a Social Kick From Video, Both Live Matches and Goal...
The fight for Major League Soccer's MLS Cup has begun, with the league's playoffs having kicked off with knockout round play on Halloween. MLS marked the end of the regular season by reflecting on the...
View ArticleDollar Shave Club Is Rolling Out a New Fragrance Line, and Getting Into Retail
Dollar Shave Club doesn't just want men to look and feel their best; it wants them to smell their best, too, with the debut of Blueprint, a fragrance line. Blueprint comprises six different colognes....
View ArticleA Serious ’Masshole’ Urges Support for a Ballot Question Protecting the...
Maybe Massholes are OK after all. Sure, some Bay State denizens can get loud and obnoxious at times, droning on in their wicked Baaston accents about the Pats and Sawx. Yet, Massachusetts dwellers are...
View ArticleAir New Zealand Turned Their Legendary Safety Briefing Into An Epic Music Video
Okay, frequent flyers, be honest: when was the last time you actually paid attention to the pre-flight safety video? For those who have flown enough to be able to recite the safety protocol in their...
View ArticleThe Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics
Back in the old days--that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator--there was room in advertising for nuance. Companies lived in a safe place...
View ArticleOutfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum...
View ArticlePeloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen...
Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives--his and hers--in its holiday campaign this season. To that end, the company commissioned two covers of Queen's...
View ArticleNatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2...
To promote the second season of "Mars"--a science-fiction show produced by Ron Howard and Brian Grazer--National Geographic is venturing where no brand has ever dared go before: programmatic virtual...
View ArticleHere’s How Amazon and Walmart Are Celebrating Diwali
Today is Diwali, the Hindu holiday of lights. It's kind of like Christmas and New Year's Eve combined for consumers in India--it's a gift-giving holiday that also marks the Hindu new year. And,...
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