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Pete Campbell Lands the KFC Account, as Vincent Kartheiser Is Your New Colonel
Darrell Hammond, Norm Macdonald, Jim Gaffigan and … Vincent Kartheiser? Yes, the 37-year-old Mad Men star is the latest (and most unlikely) actor to dress up as Colonel Sanders for KFC's ongoing ad...
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Wieden + Kennedy Restructures Leadership Team, Names 15 New Partners
Today one of the ad world's largest and most prominent independent agencies announced a major restructuring of its organization as its 35th anniversary approaches. Wieden + Kennedy—which will...
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Clinique's Global Brand Chief Connected a 48-Year-Old Brand to a New Generation
Whether you've used its famous 3-Step System, spotted the unmistakable pale yellow of its Dramatically Different Moisturizer Lotion on your mother's vanity, or gotten a whiff of its best-selling...
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Wieden + Kennedy Has Been Selling 'Donald Trump's BS' Out of a Food Truck in...
Fact-checking Donald Trump has been a full-time job for a lot of election observers this year. And Wieden + Kennedy has been doing its part, with a food truck in its hometown of Portland, Ore., that's...
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Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to...
The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night. LeBron James scored a triple double for the league's defending champions, but he was more...
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Ad of the Day: Secret's Latest Stress Test Has a Transgender Woman in a Pinch...
Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who you are, to figure out...
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Anheuser-Busch InBev Has a New U.S. Vice President of Marketing
Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017. Marcondes will transition to the new role from his current position of global vice...
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Here's the Lovely Salute to the Cubs That Nike Aired After the Final Out of...
Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which used the first ad slot after...
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ESPN Honored the Cubs' Win With One of the Better 'This Is SportsCenter' Ads...
It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired on Fox right after the...
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Are You a Republican Opposed to Trump? Be a Democrat for a Day, Says Wieden +...
We know, we know—it's been an exhausting, mind-boggling election season. But did you ever consider how Republicans feel? Sure, the Democrats lost Bernie, but at least there was Hillary. Even if she...
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Ad of the Day: A Boy Impatient for Christmas Builds a Time Machine in...
In this fanciful holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time machine in a...
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NYC Kids Enjoy a Perfect Day, Thanks to Samsung, in This Relaxed W+K Ad
If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. The spot follows a handful of photogenic New York...
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4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer...
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was...
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Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting...
Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful,...
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Wieden + Kennedy Names New Creative Leadership at Portland Headquarters
This week, Wieden + Kennedy Portland announced a new creative leadership team formed by the return of Jason Bagley, the promotion of Eric Baldwin and the departure of Mark Fitzloff. Bagley spent the...
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KFC Will Bring Gaming to Instagram With the 'Kentucky Fried Football Challenge'
Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm. On Jan. 4, KFC will debut a football video game on Instagram called...
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TurboTax Will Bring DJ Khaled and Other Big Names to 2017's Super Bowl
Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. Past efforts from the company's agency of record Wieden + Kennedy have starred such...
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Kevin Hart Goes Way Off the Grid in W+K's Odd, Amusing Ads for the Apple...
Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc. But he's also a frequent runner who...
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Two Women Prep for a Pitch (and Some Casual Sexism) in Secret's Newest...
It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two ads, directed by Gia Coppola at The Directors...
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Samsung's New Year's Campaign Reminds Us That Working Out Is Actually Pretty...
Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon. The first "gymnasiums"...
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