‘Who Does This Serve?’ Dismantling Bias in Generative AI
In 1932, the first African American could have integrated Major League Baseball by accepting a position on the Philadelphia Athletics. But for Romare Bearden to become their star pitcher, he would have...
View ArticleSnap Pitches New Ad Solutions for Marketers at Newfronts
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now,...
View ArticleNielsen and the Future of TV Measurement
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where...
View ArticleJim Beam Celebrates Bar Singalongs With ‘Genuinely Optimistic’ Campaign
Drinking during the Covid-19 lockdowns was often a solitary affair or involved toasting a computer screen in scheduled virtual happy hours. Jim Beam is urging drinkers to return to the spontaneous fun...
View ArticleBrew Dog: Why Fetch Pet Insurance Is Getting Into the Beer Business
Fetch, best known as a tech-forward pet insurance company, is dipping its toe into another category entirely--craft beer--as a way to help fund a nonprofit veterinarian group. With the launch of Fetch...
View ArticleHow This CPG Brand Convinced Target to Put Food in the Toy Aisle
When Jennifer Ross, co-founder of beverage company Swoon, first reached out to Mattel, she had two objectives: stand out among a sea of digitally-native brands competing for big box shelf space, and...
View ArticleChance the Rapper Headlines Yahoo’s NewFront
After a year of change for the media and ad-tech company, Yahoo returned to NewFronts this year with a concert from Chance the Rapper. The event was light on news and more of a celebration thrown for...
View ArticleGorillaz Treats Fans at Home to AR-Enhanced Coachella Show
Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology to enhance their performance for home viewers. The AR tech was...
View Article3 Concrete Ways to Measure Experiential Effectiveness
From the spectacle of the Super Bowl and the adrenaline of the World Cup final to the in-the-moment joy of Glastonbury or the Travis Scott X Fortnite Astronomical concert breaking lockdown...
View ArticleLet’s Talk About Brand Podcast: Leveraging PR for Brands
You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't have a brand. Today, we're talking about leveraging PR to get your brand out into the market. What...
View ArticleMansueto Ventures Executive Arrested for Embezzling the Company
The head of human resources at Mansueto Ventures, the media company behind the publishers Inc. and Fast Company, was arrested after committing financial fraud against the company, two sources told...
View ArticleFTC Pushes for Total Ban on Meta Profiting From Children’s Data
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children's Privacy Protection Act (COPPA) and proposed sweeping changes on how the social...
View ArticleAdweek Podcast: Clean Creatives Brings Climate Activism to SXSW
In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction--and how activists showed up at SXSW. Recorded live on stage during the festival this March,...
View ArticleWNBA’s Arike Ogunbowale on Creating Authentic Brand Partnerships
Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship. In this episode of...
View ArticlePostmates Creates New School Lunches to Celebrate Once-Ridiculed AAPI Cuisine
It is often said that food has the power to bring communities together, but for Asian American and Pacific Islander (AAPI) people in the U.S., xenophobic attitudes can turn meals into a source of...
View ArticleOatly Offers Free Ad Space to Dairy Companies–On One Condition
The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision,...
View ArticleCracking the Code to Breaking the Internet With Hot Sauce
Over the last decade, you might have witnessed amazing blogs and social accounts go from talking about their favorite fashion or foods to running their own businesses. When friends Nick Ajluni and Nick...
View ArticleWarner Bros. Discovery Ignores Writers Strike During Earnings Call
As the Writers Guild of America strike enters its fourth day and dominates media headlines, news of the event was conspicuously absent from Warner Bros. Discovery's first quarter earnings call this...
View ArticleANA Study Shows What Capabilities Brands Are Investing In for Their In-House...
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house...
View ArticleThe Most Memorable Moments From the 2023 NewFronts
This year's IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O'Brien. Adweek was on the ground for all the biggest...
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