The Marketing That Put the Fizz in Sprite’s Sales
The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it...
View ArticleWhy State Farm Has Made a Massive Marketing Investment in Gaming
If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of...
View ArticleBrands Taking Action With Autodesk and Pinterest
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change...
View ArticleSportswear Brand On Champions a Refugee Athlete Through Powerful Story of...
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear...
View ArticleSubmissions Are Now Open for Adweek’s 2023 Agency of the Year
Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how...
View ArticleBrave Commerce Podcast: Achieving Meaningful Transformation
As chief sustainability and transformation officer at grocery giant Albertsons, Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and...
View ArticleThe Speed of Culture Podcast: At the Forefront of Culture With Dr. Marcus...
Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a...
View ArticleYour Next Airbnb Stay Could Be at Barbie’s Malibu Dreamhouse
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in 1962, three years after launching the doll. It has since taken on various...
View ArticleThe AP Debuts New Website Designed to Attract More Ad Spend
Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more...
View ArticleAT&T Business Makes Its Commercial Comeback Personal
Business-to-business advertising is unparalleled in its detail. It will tell you what a product is comprised of, its capabilities, its capacity and its potential impact on a potential client's...
View ArticleA CFO Went to Cannes
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was...
View ArticleHow Taco Bell Created Fast-Food’s Most Viral Moment of the Year
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic...
View ArticleStellantis Names TKT & Associates First AOR Dedicated to Black Audience...
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its...
View ArticleNBCUniversal and Blockgraph Partner to Optimize First-Party Data Activation
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership...
View ArticleAdobe’s Hilarious ‘Office Space’ Sendup Starring Hasan Minhaj Is a Tribute to...
Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do...
View ArticlePepsi Brings Super Bowl Halftime Flash to Champions League Kick Off Show
When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football's global cousin soccer to make a cultural splash, taking its...
View ArticleFox World Cup Marketing Campaign Is at Liberty to Showcase Team USA
With the U.S. Women's National Team roster (finally) revealed and under a month to go until the 2023 FIFA Women's World Cup kicks off, Fox Sports unveiled its massive marketing campaign for the...
View ArticleSoFi Corrects AI’s Gender Bias in ‘Face of Finance’ Campaign
When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that...
View ArticleSmartMedia Technologies Brings AR to Web3 Wallets
Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic's 8th Wall augmented reality platform to bring AR...
View ArticleWhy Big Tech Is Embracing Neutral Buy-Side Infrastructure
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google,...
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