How Account Directors Can Perfect Being the Vital Link Between Agency and Client
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible...
View ArticleFrom Roblox to Stanford: The College Essay of Fashion Designer Rush Bogin
Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and...
View ArticleMcDonald’s McCrispy Campaign Sees Sandwich Explode Into France
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on...
View ArticleOgilvy Wins Global Creative Duties for Jameson
Pernod Ricard's Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to...
View ArticleThe Biggest Questions From the HBO-Dominated 2023 Emmy Nominations
It's the most wonderful time of the year ... awards season. The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. Yvette Nicole Brown of A Black Lady Sketch Show and Television...
View ArticleHere Are the Nominated Ads for the 75th Annual Emmy Awards
Coming on the heels of Cannes, the Oscars of the advertising world, the 2023 Emmy Awards announced its nominations today for Outstanding Commercial. Not surprisingly--and not without precedent--there...
View ArticleThe CW Reshuffles Its Fall Lineup Amid Writers Strike, Pushes Shows to Midseason
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's first fall lineup under new parent company Nexstar is reshuffling its previously...
View ArticleWhy Marketers of Color Are Quitting Their Jobs
Ample research has documented the importance of diversity, equity and inclusion (DEI) for business. We know that marketing organizations and creative agencies with diverse workforces enjoy better...
View ArticleSmall-Business Marketers Invest Big in AI and Automation
Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate...
View ArticleEffective Generational Marketing Is About Telling the Right Story
In 2023, there is no shortage of marketing messages. Truth be told, there's a torrential flood. But if you're savvy enough to tailor your storytelling to unique cohorts, your content strategy can soar...
View ArticleRestaurant Cookbooks Are a Done-to-Death Marketing Tactic—and One That Still...
As historically minded foodies will tell you, some of America's favorite edibles came about by accident--mistakes and last-minute substitutions in the kitchen that, instead of leading to disaster,...
View ArticleOne Year In, The Wall Street Journal’s Buy Side Is Fine-Tuning Its Affiliate...
The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of...
View ArticleApple’s iPhone Is the Trusty Companion to a Tractor Driver Going ‘Two Miles...
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot "R.I.P. Leon," Apple continues the "Relax, It's iPhone" campaign by slowing it way down. The new ad, "Tractor," follows a...
View ArticleSamsung Parodies ‘90s Teen Horror Movies as the Flip Phone Returns
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday the 13th." The spot is a follow-up to last year's "Join the Flip Side," by...
View ArticleThe Brand Home Is the Flagship Store’s Next Evolution
Brand experiences go through hype cycles like any other marketing strategy. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that...
View ArticleIt’s Not Hype to Call the OXO Salad Spinner Revolutionary
Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it's...
View ArticleInfographic: Summer Vacations Are Back (on a Budget)
It's officially summer, according to the calendar, but is summer officially back? Data from GroundTruth, a data analytics and media company, shows visits to American tourist attractions were up 187% in...
View ArticleOff the Clock: Social Media Specialist by Day, Pop Star by Night
Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had...
View ArticleLessons Learned: Slow and Steady Won the Digital Marketing Race for...
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to...
View ArticleWhy Omnicom Media Group Now Manages Business Development for All Its Agencies
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company's media agencies OMD, PHD and...
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