Scotland’s Top Lager Tennent’s Returns to Big Brand Campaigns
For decades, beer brand Tennent's, soft drink Irn-Bru and the country's government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing...
View ArticleThe Effect of Hollywood on Creative Marketing Content
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less...
View ArticleZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a...
View ArticleThe Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to...
View ArticleMSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique...
For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any...
View ArticleLife in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy...
Fans of orange wine--a fast-growing tipple that's become a darling of social media and a must-order at trendy bars--may know about the production process that gives the antioxidant-rich beverage its...
View ArticleConverse’s CMO on Building Nearly Half Million Followers on Threads
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for...
View ArticleUsher’s Got Moves and Melodies in Rémy Martin’s Global Campaign
R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's...
View ArticleNew Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup
As the U.S. Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women's...
View ArticleSnapchat Details Women’s World Cup Activations
To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's...
View ArticleThe TV-Themed Comic-Con 2023 Activations You Need to See
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on....
View ArticleHow the Stars of Prime Video’s Hawaiian Series Are Shifting the Surfing Wave
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up. Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the...
View ArticleAdweek Podcast: Yeah, That’s Probably Another Barbie Marketing Stunt
It's on Airbnb. It's on OPI nail polish. It's on Google search pages when you search Margot Robbie and Ryan Gosling. The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a...
View ArticleA 4T Framework for Protecting Your Brand From Disinformation
Our shift to a more digital world has allowed sophisticated capturing of personal data as users surf the internet, which has spawned highly personalized content through micro-targeting. On the other...
View ArticleBrave Commerce Podcast: Disruptive Marketing Strategies and Building a Strong...
In this episode of Brave Commerce, Hamid Saify, senior vice president of digital retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt...
View ArticleWhen It Comes to Measurement, the Ad Industry Can Follow the FDA’s Lead
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns. In an age where ad spend has been cut to account for economic...
View ArticleWhat an Intangible Economy Means for Marketers
John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: "If this business were to be split up, I would be glad to take the brands, trademarks and...
View ArticleThe Speed of Culture Podcast: From Meaningful Storytelling to Measurable Success
Dana Marineau, a key figure in the growth of Rakuten's brand image as chief marketing officer, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in...
View ArticleHere’s How Marketers Accelerate Fashion’s Sustainable Transition
Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies like Outerknown, J. Crew...
View ArticleFor Dwyane and Zaire Wade, Thorne’s Global Campaign Debut Is a Family Affair
Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership...
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