In the Changing Social Landscape, Power Shifts to Creators
Social media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In...
View ArticleMcDonald’s Is Riding the Grimace Wave, and It’s All Thanks to the Fans
You could call 2023 the Year of Grimace. The McDonald's mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob's birthday. Mini mock horror...
View ArticleLenovo Is Winning Over Gen Z By Making Work Meaningful
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both...
View ArticleHow to Make In-Housing Work for Your Company
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to...
View ArticleStrikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars...
View ArticleInfographic: It’s a Frugal Back-to-School Season as Inflation Bites
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the...
View ArticleThis Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes. In 2019, White, a then-Boston College...
View ArticleIce Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad
There's no more natural collaboration than Ice Spice and her beloved Dunkin', with the rap star's legion of fans--self-anointed as "munchkins"--being the no-brainer springboard for a donut-centric...
View ArticleApple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Olivia Rodrigo's latest music video was shot entirely on the new iPhone 15 Pro, with Apple's creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as...
View ArticleKraft Heinz Names Carat AOR for US Media
Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media's Starcom....
View ArticleSorare Creates Collectible 3D Soccer Cards to View in AR
Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app. Auctions for the digital soccer cards will...
View ArticleHow Converse Stays Committed to Creativity
Creatives need support from brands and agencies, and Converse is aiming to do just that. Converse CMO Sejal Shah Miller unveiled the brand's first Emerging Creatives report at Brandweek on Tuesday. The...
View ArticleCoca-Cola’s Marketers Prepare for Constant Transformation
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new...
View ArticleNintendo’s Pikmin Finder Is an Augmented Reality Treasure Hunt
Nintendo is celebrating its popular Pikmin video game characters with a web-based AR experience called Pikmin Finder, which allows people to befriend different colors of Pikmin and collect virtual...
View ArticleCarmelo Anthony’s Advice to Brands: ‘Don’t Talk, Just Listen’
Life after the NBA has been good for Carmelo Anthony. The 10-time NBA All-Star enjoyed a storied two-decade basketball career: He is one of the league's top 10 all-time scorers and the player with the...
View ArticleOff the Clock: Typography Is Therapeutic for Born Social’s ECD
Working in the relentless environment of social media, Paddy Smith, executive creative director and partner at agency Born Social, likes to step away each week to focus on something he finds...
View ArticleBorn During the Depression, V8 Is Going Strong 90 Years Later
In 1933, the United States stumbled into the worst year of the Great Depression. A quarter of the population had no work, millions had no homes, and nearly everyone suffered from hunger. In coastal...
View ArticleDove Crashed Fashion Week With a Call to ‘Free the Pits’
Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion...
View ArticleWieden+Kennedy Hires a Longtime CMO, Bringing Back Jason White to Lead...
Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike,...
View ArticleNielsen Names New CEO in Latest Measurement Shakeup
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive...
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