Google Lets Publishers Opt Out of AI Training Data
Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line Google's new tool, Google-Extended, allows websites to be indexed by its search engine through...
View ArticleEA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era
After splitting from FIFA, publisher EA Sports' new soccer game is here. EA Sports FC 24--the latest video game in the series previously branded under soccer's global governing body--went on sale...
View ArticleWhat Marketers Can Learn From the Art Basel-Tribeca Festival Partnership
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established...
View ArticleChicago Bears Use AR to Interact With Fans Outside Soldier Field
Chicago Bears fans have a new way to celebrate their team before they ever enter Soldier Field for home games. By scanning the QR codes next to statues of team founder George S. Halas and iconic player...
View ArticleHonda Celebrates Its History With AR Murals in New York, Los Angeles
Honda is celebrating 75 years of innovations with its "Keep Dreaming" campaign, which highlights some of the automaker's past accomplishments while also looking to the future. The campaign features a...
View ArticleWhy Swifties Should Be More Than Just A Target Audience to Brands
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and...
View ArticleAdweek’s 2023 US Small Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleAdweek’s 2023 Breakthrough Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleBrands Are Slowly Going Always-On With Hispanic Audiences
Two years ago, consumer goods giant Danone North America was spending significantly less on media that targeted Hispanic audiences. Many advertisers only purchase Hispanic media for one-off campaigns...
View ArticleAncestry Modernizes the Family Tree With True Stories About Cowboys,...
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry...
View ArticleFCB Hires Martina Suess Cromer From WPP Corporate to Invest in Global Comms
Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a revived role at the IPG agency. FCB is separating...
View ArticleLinkedIn Introduces Generative AI-Powered Tool for B2B Marketers
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn--which was acquired by...
View ArticleExclusive: Netflix Names Amy Reinhard President of Advertising, Jeremi Gorman...
Big changes are coming to Netflix's ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi...
View ArticleWhy the ‘Taylor Swift Effect’ Is an NFL Advertiser’s Wildest Dream
The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are ready for it. With the global popstar attending her second game in a...
View Article‘It’s a Moral Issue’: Creatives Are Quitting Agencies Over Fossil Fuel Clients
When wildfire smoke turned New York skies orange this summer, Lane Cooper* holed up in their Brooklyn apartment with multiple air filters on high blast, working remotely for PR firm Edelman. Their...
View ArticleReaching the Latinx Market Involves Buy-In at Senior Levels
The Latinx market is already booming, but marketers are still playing catch-up trying to reach this potentially lucrative segment. The reasons why are many, from not taking the demographic seriously...
View ArticleAdweek’s 2023 US Midsize Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleTo Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. The Latino community comprises 19% of the U.S. population and exceeds 25% of Gen Z. This...
View ArticleThe Messenger Pens AI Partnership to Verify Its Reporting Quality
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial...
View ArticleFruit of the Loom Revives Classic Mascots for the TikTok Generation
The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced...
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