Businesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog...
View ArticleMobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and...
Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their...
View ArticleHotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia
Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to...
View ArticleKyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event
Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to...
View ArticleKFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt:...
View ArticleThis Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
View ArticleWhy Old-School Brands Like Gap Need to Learn New Tricks to Survive in the...
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time...
View ArticleUnReal’s Producers Explain How the Show Will Rebound From Season 2’s Backlash
After UnReal's critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama--about two women who produce a Bachelor-like reality show called Everlasting--weathered a backlash during its...
View ArticleMichelob Ultra Continues Its Commitment to Health and Wellness With New...
Michelob Ultra is going organic. The Anheuser-Busch brand has unveiled a new premium brew, Michelob Ultra Pure Gold, which is made from organic grains. It is 85 calories and has 2.5 carbs, according to...
View ArticleHow Would a Robot Process the Trauma of War? This Powerful Ad Shows Us
How would a robot deal with war? It's a reductive question, given that using robots in a military contexts begs a far more serious one: How will we deal with the effects of robotics in warfare? But...
View ArticleCBS Debuts Its Sports News Streaming Network for Younger Fans, CBS Sports HQ
Six months after announcing it would create a sports news streaming network, CBS has launched the new OTT offering, called CBS Sports HQ. The free, ad-supported network, which debuted this morning and...
View ArticleHearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo...
Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst's Good...
View ArticleImprove Your Location Marketing Game With Customer Reviews
Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business's location marketing strategy. In "Empowered Consumers Are Searching for...
View ArticleInside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan...
Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald's. Starting today, over 20 million packets will be available at McDonald's restaurants across the country. Last week, the...
View ArticleAd Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers
Ad blocking is a topic that's front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the...
View ArticleA Giant Termite Tries Stand-up Comedy in Orkin Ads, but Hilarity Does Not Ensue
Wanna watch a bug bomb? We thought Orkin had long ago exterminated the human-size talking insects that infested its commercials. After all, the animatronic oddities haven't appeared in ads since 2012....
View ArticleDisney Kicks Off Upfront Season With Kids Event That Touts Portfolio-Wide Buys
The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams into a...
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