Weber Shandwick Defends Its Michigan State Work Amid Reports of ‘Spying’ on...
Following reports that Michigan State University paid IPG-owned PR firm Weber Shandwick more than half a million dollars over several months to track social media activity surrounding the case of USA...
View ArticleUsers Can Now Add Timestamps to Live and Replayed Videos From Twitter and...
Twitter kept seeing tweets that directed users to specific times during live and replayed videos, so the social network responded with a new feature to make those tweets unnecessary. Skip ahead to 3:50...
View ArticleHenry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in...
Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag's frontman, Rollins has...
View ArticleHow to Avoid ‘Fake News’ Claims in Your Social Marketing
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political...
View ArticleBrands Need to Join the 21st Century and Tap Into Radio Advertising
If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they'd probably say it's "old school," "difficult to buy" and/or "on its way out." Although it is true...
View ArticleWPP’s Kinetic Introduces New Leadership Team as CEO Exits
WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role,...
View ArticleWhy Lucy Liu Is Helping LifeWTR Bring Art Back to Schools
If there had been no art classes at Stuyvesant High School, Lucy Liu might never have become the first female Dr. Watson on CBS's Sherlock Holmes drama, Elementary. She might never have been an actor...
View ArticleDo You Live in a Town Called Titz? It Could Be One of Pornhub’s ‘Premium Places’
Yes, there is a place named Dildo. And Rectum. And Cumming. Residents of those towns might be feeling especially lucky today thanks to a new stunt from the always-friendly folks at Pornhub. The world's...
View ArticleAfter Roseanne’s Huge Return, ABC Quickly Renews for Next Season
Less than 48 hours after Roseanne returned to enormous ratings, ABC has already picked up the revival for another season. On Tuesday, the hour-long return of Roseanne in its former 8 p.m. time slot was...
View ArticleAdweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza
Snag yourself a fresh Adweek subscription, hot off the presses! There's basically nothing an Adweek magazine can't do! This limited offer runs through this weekend only, so don't delay, act fast!
View Article(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already
The awesome thing about April Fools' Day in the digital age is that you're less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The...
View ArticleAdobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next
Like many college graduates, Adobe's CMO, Ann Lewnes, graduated, did an internship but couldn't find a job. So, she moved to California and 30 years later, she's now a top executive at Adobe, where at...
View ArticleSnapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV...
Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don't understand Snapchat's...
View ArticleThe North Face’s New Campaign Aims to Focus More on Women in Advertising
More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...
View ArticleHow Brands Can Wield Their Power to Inspire Unity Among Consumers
With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...
View ArticleSS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...
New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The news comes as parent company M&C Saatchi Worldwide moves to expand its North...
View ArticleWhen Marketers Use Data the Right Way, We All Benefit
There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....
View ArticleU.S. Army Marketing Executive Involved in McCann Conflict of Interest...
James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between...
View ArticleBarclays Investment Bank Launches Global Digital Agency Review
Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one...
View ArticleMSNBC, the Network of The Resistance, Is Rising
For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...
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