What MRC Accreditation Actually Means for Facebook
Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it's also trying to smooth over one rough area for advertisers: measurement. On...
View ArticleThe Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hanged
The Atlantic fired recent hire and highly criticized columnist Kevin Williamson, who said people who get abortions should be hanged. Atlantic editor in chief Jeffrey Goldberg told staff in an email...
View ArticleWith This New Deal, More Targeted Ads Are Coming to Your TV
The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems...
View ArticleThe Fallout Continues Over Those ‘Egregious’ Sinclair Promos
Actress and comedian Amy Schumer canceled an interview scheduled for a local, Sinclair-owned TV station. And a slew of Democrats running for office have vowed not to have their commercials air on...
View ArticleHow to Find the Corporate Partnership That Works Best With Your Brand
Sponsorships, discounts and donations. What has historically been a safe ground to build goodwill for your brand has suddenly turned into a reputational minefield. The social, political, environmental...
View ArticleJohn Oliver, Samantha Bee Throw Support Behind Unionizing The Onion
More than 150 writers and comedians are supportive of staff at The Onion unionizing, including Samantha Bee, John Oliver and Chris Gethard, who signed a statement of support. More than 90 percent of...
View ArticleNetflix May Spend $300 Million to Buy a Billboard Company
Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that...
View ArticleAgency Insiders Debate Whether the Erin Johnson Harassment Settlement Will...
The two-year legal battle former J. Walter Thompson global chief communications officer Erin Johnson waged against her employer and its onetime CEO Gustavo Martinez came to an end earlier this week,...
View ArticleCharles Schwab Places Its $100 Million-Plus Media Account in Review
San Francisco-based bank and brokerage firm Charles Schwab has issued an RFI for its U.S. media business. This marks the company's first formal media review since 2009, which saw UM San Francisco beat...
View ArticleTwitter Has Permanently Suspended 1.2 Million Accounts for Terrorism Since...
Twitter announced that it permanently suspended 274,460 accounts for violations related to the promotion of terrorism between July 1 and Dec. 31, 2017, bringing its total from Aug. 1, 2015, through...
View ArticleWith $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the...
Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong...
View ArticleHow Twitter Handled Tweets About the Shooting at YouTube HQ
Twitter provided some insight as to how it handles tweets related to breaking events, describing its actions during the fatal shooting at YouTube's headquarters earlier this week. Vice president of...
View ArticleFacebook Really Wants People to Use Stories
Facebook is testing out three ways to encourage users to embrace its Stories feature. The tweaks being experimented with are: Making "Your Story" the default option when users begin creating posts. If...
View ArticleChairman of House Committee Looking Into Facebook Wants ‘Facts First,’ Not...
Rep. Greg Walden, chairman of the House Energy and Commerce Committee, called Facebook CEO Mark Zuckerberg "an incredible innovator." "He's changed the world," Walden said during a keynote discussion...
View ArticlePapa Murphy’s Sends $30 Million Creative Account to Mekanism
Take-and-bake pizza chain Papa Murphy's selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy's agency...
View ArticleThe Ad-Tech Industry’s Looming Shakeout Could Finally Happen
Every couple of years, marketing observers play a parlor game called "The Ad Tech Shakeout Cometh," in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand...
View ArticleHow Headspace Struck Content Gold With Soothing Animations, Voiced by Its...
Andy Puddicombe's voiceovers for Headspace, the guided meditation platform he cofounded eight years ago, aim to put users in a thoughtful, receptive state of mind. Last year, to make its programs more...
View Article4chan-Backed Slogan Finds Its Way Into Diapers Sold at Target
Target is investigating how laminated cards advocating for white supremacist groups ended up in boxes of diapers it sold. In a blog post, the Anti-Defamation League said it has received at least two...
View ArticleAs Corporate Agencies Clamp Down on Drinking, Mother USA Asks Job Seekers to...
For those who've gotten a memo at work telling them that office drinking is going the way of Don Draper, independent agency Mother USA has its own message: Maybe it's time for a new job. Responding to...
View ArticleOnline Community Experience Drove This Independent Agency From the Start
Independent agency The Social Element may be based in London, but the world--and the internet--is its office. Founder and CEO Tamara Littleton worked on online communities with the BBC before starting...
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