It’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere
Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area...
View ArticleMaria Menounos on Starting a Podcast, Her Relationship With Advertisers and...
Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how...
View ArticleFacebook Added a Sleep Mode to Messenger for Kids
Parents now have a way to make sure their offspring aren't sneaking peeks at Messenger Kids under their blankets while they're supposed to be asleep. Product manager Tarunya Govindarajan announced in a...
View ArticleT-Mobile and Sprint CEOs Announce Merger With 7-Minute Explainer Touting...
T-Mobile and Sprint have agreed to merge in what will reportedly be a $26 billion deal. The companies' two CEOs, T-Mobile's John Legere and Sprint's Marcelo Claure, announced the impending merger with...
View ArticleBrand Safety and Content Creators Are Hot Topics on Day One of NewFronts
Ahead of the 2018 Digital Content NewFronts, MediaLink, in partnership with YouTube, had a panel discussion this morning to kick off the week-of presentations. So, what were some of the topics of...
View ArticleWPP Avoids Expected Drop in Earnings as New Leadership Recognizes the Threat...
WPP's like-for-like revenue dropped only 0.1 percent during the first quarter of 2018, beating estimates that predicted a more significant slowdown for the world's largest advertising company. New...
View ArticlePinterest: Here’s How to Send a Text Message on Mobile
Previously, we taught you how to send a Pin to another user in the Pinterest mobile application. But what if you just want to send a text message to another user? Our guide will show you how this is...
View ArticleThe Key to Mastering Marketing Attribution? Aim for Consistent Imperfection
During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs. The tension began...
View ArticleFacebook Knows About Everything Except Your Boobs, Says Argentina’s New...
The often bizarre, globally buzzworthy breast cancer awareness campaign from agency David Buenos Aires and nonprofit MACMA has launched its new installment for 2018. This time around, instead of man...
View ArticleDorothy, Looking for a Wizard, Instead Finds the Mortgage Banker of Oz in New...
One wouldn't normally need to travel all the way to the Emerald City to inquire about a home loan. But then again, this Wizard of Oz homage is no normal ad for British banker Halifax. In a new spot...
View ArticleWatch Morton’s Go Dumpster Diving to Create a Font From Discarded Vegetables
Chances are, you've already felt guilty about the amount of food you throw out--so here's some data that'll make you feel even worse. As Americans, we are the most wasteful creatures on the planet. Of...
View ArticleHere’s What Happens When You Take a Group of Teachers to a Gun Range
In response to the February 14 shooting at Marjory Stoneman Douglas High School, President Trump proposed the controversial solution of training and arming teachers with concealed firearms. In a new...
View ArticleViacom Digital Studios Partners With Twitter and Expands VidCon to London
Just six months after its creation, Viacom Digital Studios made its NewFronts debut today with an ambitious slate that included two dozen shows based on Viacom's biggest networks for a variety of...
View ArticleDigital Advertising Has Neglected Audiences. Now We’re Paying the Price
Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate. I feel the core of this is...
View ArticleNetflix Will Release a Remixed Version of Arrested Development’s Season 4...
As if the Arrested Development Easter egg slipped into Avengers: Infinity War wasn't enough of a treat for fans of the cult comedy, the show's creator has created a remixed version of Season 4, which...
View ArticleFacebook Hopes the Oculus Go Headset That It’s Releasing Today Will Make VR...
Facebook is ready to try and push virtual reality more mainstream. At its annual F8 developer conference today in California, the company announced its Oculus Go VR headset is finally for sale. The...
View ArticleMark Zuckerberg Reveals That Facebook Is Building a ‘Clear History’ Feature
Facebook's latest olive branch to rekindle some goodwill on the privacy front is modeled after a feature found in web browsers. CEO Mark Zuckerberg said in a Facebook post Tuesday that he would...
View ArticleGeorge Washington’s Recipe for Beer Inspired Budweiser’s Latest Patriotic...
Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757--this time it's one from George Washington--to...
View ArticleThis Agency Recreated Pulp Fiction’s Notorious Gimp Scene to Promote...
Love it or hate it, Quentin Tarantino's Pulp Fiction is now part of the contemporary film cannon--and few scenes inspire more fear and loathing than "bring out the Gimp." Two Australian agency...
View ArticleMarketers Won’t Become Obsolete Due to Bots—Just More Strategic
Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net...
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