Women in Media & Sports Summit: Data Can and Should Be Used to Empower Women
At Adweek's Women in Media & Sports summit last night, panels of leading women in the industry talked about how we can continue to better advocates for women and underrepresented minorities in the...
View ArticleFor Generations, These Himalayan Villagers Have Been Land Rover’s Most Loyal...
Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker's rugged vehicles to get food and supplies...
View ArticleSamsung Unveils Its First Smart Speaker Alongside the Galaxy Note 9
Samsung is continuing to build its own ecosystem of devices, rolling out its first smart speaker and a new smartwatch alongside the next generation of the Galaxy Note series smartphone. At its...
View ArticleEnd of an Era as Havas ‘Crowdsourcing Agency’ Victors & Spoils Closes Shop
Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business...
View ArticleWave Goodbye to Facebook Friend List Feeds
Another little-used Facebook feature is falling by the wayside, as the social network is alerting people via messages on its flagship mobile application that friend list feeds will be unavailable as of...
View ArticleDentsu Inc. Considers Restructuring Operational Model to ‘Maintain and...
Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
View Article3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out...
View ArticleHow Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is...
View Article‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery
It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as...
View ArticleLinkedIn: Here’s How to Mute Conversation Notifications
Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide...
View ArticleVideo: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz,...
Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about...
View ArticleNike’s New Soccer Film Is a Monster of a Tall Tale
For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil,"...
View ArticleThe 5 LinkedIn Videos Every Executive Should Be Making
The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must...
View ArticleFruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched...
Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky,...
View ArticleFacebook Is Cleaning Up Administrator Access to Pages With Large U.S. Followings
Facebook is taking steps to ensure that page administrators of pages with large audiences in the U.S. are who they say they are, and to prevent unauthorized access to those pages. The social network...
View Article4 Signs an Agency’s Analytics Don’t Paint the Whole Picture and Aren’t...
Despite the tremendous technological capabilities in the data-driven marketing era, the dark truth is that analytics coming from most agencies sucks. Clients are often forced to hire in-house or...
View ArticleRXBar Finds the Perfect ‘No B.S.’ Spokesman in Ice-T
In 2013, RXBar's founders had a simple proposition. "We called bullshit on protein bars," said Peter Rahal, the company's CEO. "Everything [was] either hippie and happy--and then, the other side of the...
View ArticleCreate & Cultivate Partners With LinkedIn, WeWork and Microsoft to Launch...
Jaclyn Johnson wants to redefine the term "work party." Johnson, who founded Create & Cultivate, an online career advice platform and conference for women, is expanding her growing empire with the...
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