Crispin Porter + Bogusky has reached inside Wieden + Kennedy to fill its top creative role in Los Angeles.
Kevin Jones, a creative director at Wieden in Portland, Ore., is joining the L.A. office as executive creative director, starting in February. He succeeds Sue Anderson, who leaving to write a book through she'll remain with the shop until Jones arrives.
At Wieden, Jones worked on brands like Dodge, Coke, Nike and Target and won Emmys for his work on Chrysler and Procter & Gamble. In his new job, he'll lead creative development on accounts such as Charles Schwab, NBA2K, Applebee's, A1 Sauce and Grey Poupon.
"We've been hoping to consolidate our creative leadership in this office," said Mason Reed, managing director at Crispin L.A., which employs about 100 staffers. "The office has grown over the last few years and over time we haven't had a singular creative leader in place. We felt the time was right to find that person."
Jones is a veteran of Wieden, having worked for the agency on-and-off since 1994.
CP+B recently added Infiniti's global account and Kraft brands Velveeta, Miracle Whip and Stove Top.