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There Are 4 Big Winners in Kraft's Agency Consolidation
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin Agency...
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Even BBH's Rivals Wonder Why Johnnie Walker Is in Review
Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle Bogle...
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Tesco Puts On an Insane Christmas Light Show, Proves Commitment to Holiday...
The annual British Christmas ad wars are heating up, and Tesco wants people to know it's armed with lots of the obligatory bright lights and endearingly ridiculous ornaments. A new TV commercial from...
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Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads
A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like...
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Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign
Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's new Nike campaign...
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Heineken Is Cannes' Marketer of the Year
The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and...
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Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice's 'Dadsong'
Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's...
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W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland...
Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong...
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How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius...
Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like...
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Heineken Exec Says Facebook Now Rivals YouTube for Video Ads
Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video ad performance."YouTube...
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Crispin L.A. Gets a New Creative Chief
Crispin Porter + Bogusky has reached inside Wieden + Kennedy to fill its top creative role in Los Angeles. Kevin Jones, a creative director at Wieden in Portland, Ore., is joining the L.A. office as...
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After 15 Years With BBH, Johnnie Walker Picks a New Agency
Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden +...
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TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy
TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most fans—is like...
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W+K's Icaro Doria Heads to DDB
The New York office of DDB has found its new creative chief in Brazil. Icaro Doria, a native of Brazil and an executive creative director at Wieden + Kennedy in Sao Paulo, fills a vacancy left by the...
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Tesco, Britain's Largest Grocer, Leaves Wieden + Kennedy for BBH
The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million a year. The Publicis...
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Wieden + Kennedy Joins Verizon Agency Roster
Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon...
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Ad of the Day: This Is How Netflix Will, and Won't, Make Your Life Better
Netflix is so good, it can even make a sullen teenager smile. The streaming content service is out with a new European ad created by Wieden + Kennedy Amsterdam. At first blush, the existential...
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Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry...
Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal...
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Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign
If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting hate-fests and...
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Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You...
Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad,...
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