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Famed for Goofy Ads, Mattress Brand Purple Decides It’s Time to Grow Up a Little

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Let's play a game of Guess the Advertiser. Ready? Picture an attractive young woman in a sundress strolling through a field of lavender--in Provence, perhaps, or maybe someplace in Portugal. She trails her hands along the blossoms, then luxuriates on her back amid the luscious hedges. What brand would use footage like this? L'Occitane, right?...

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