Adidas Lets Shoppers Try On Indigo Herz Drop in AR
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the...
View ArticleBuyers Get More Transparency on Inventory and Measurement at This Year’s...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed...
View ArticleBrave Commerce Podcast: Innovating With AI
In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel. With an exceptional 55...
View ArticleWunderman Thompson Appoints Rosie Bardales as Creative Leader in New York
Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office. Bardales will report to Tom Murphy, Wunderman Thompson's North America creative chief,...
View ArticleLong Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters
"Brand decides to advertise" might seem like an unusual headline, it's one that's taken over the business press following Tesla's annual shareholder meeting in Austin, Texas. That's because after two...
View ArticleFamed for Goofy Ads, Mattress Brand Purple Decides It’s Time to Grow Up a Little
Let's play a game of Guess the Advertiser. Ready? Picture an attractive young woman in a sundress strolling through a field of lavender--in Provence, perhaps, or maybe someplace in Portugal. She trails...
View ArticleHow TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower
"Comments are everything. That's where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement," said Jessica Grigoriou, head of beauty marketing for...
View ArticleWBD Unveils Max Ad Options Ahead of Launch, New Streaming Products at Upfront
Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden,...
View ArticleMugler’s AR Mirror Turns You Into a Constellation
Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio...
View ArticleMarketers Are Clueless About Post-Cookie Solutions
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019....
View ArticleVMLY&R and MullenLowe US Take Top Prizes at the ADC 102nd Annual Awards
VMLY&R's groundbreaking work for Dell Technologies and Intel--an interactive book for people with motor neuron disease (MND)--took the top prize, an ADC Black Cube for Best of Show at the ADC 102nd...
View ArticleIn Virtual Upfront, Netflix Says It Has Nearly 5 Million Monthly Ad-Tier Users
Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount's vacated Wednesday evening slot. Then it shook things up again last week by shifting to a...
View ArticleYouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event
At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach....
View ArticleThis Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect...
A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they're...
View ArticleThe Unique CEO-CMO Collaboration Between Exos’ Sarah Robb O’Hagan and Liz Austin
From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working...
View ArticleThese Hardworking Beavers Star in ‘World’s Best Whisky Ad’
Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay...
View ArticleRita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna...
View ArticleExclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign
Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits." A...
View ArticleThe Most Memorable Moments of 2023’s Upfront Week
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with...
View ArticleDisney Enhances Wonder of Friendship Exhibition With Augmented Reality
As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships....
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