Adweek Podcast: Unpacking the Consumer Journey
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand B?IS and Debra...
View ArticleGlobal Ad Spend on the Rise, but Digital Growth Is Slowing
Advertising spend is expected to grow globally this year, with inflation driving it to $727.9 billion and $3 of every $5 going to digital channels over the next three years. However, according to...
View ArticleBlending B-to-B and B-to-C Marketing Has Been Priceless for Mastercard
Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes payments, Mastercard sells all elements of its business as "priceless." Yet the company still...
View ArticleDramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’
Two youngsters survive a terrifying explosion in a town square, finding each other and escaping the mayhem--if only temporarily--through their own fantasy world in a heartbreaking new spot for Save the...
View ArticleEtsy’s Melodramatic Ad Grants a Heartbroken Shopper a Happy Ending
If you've ever been devastated by the experience of watching someone else score an item for sale that you wanted, Etsy's latest ad will resonate. In "Lamp," a customer is so struck by the beauty of a...
View ArticleAmid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC
One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB. In addition,...
View ArticleSnapchat Highlights ‘Advanced’ AR Lenses, Introduces AR Learning Hub
Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was...
View ArticleHow Sephora Is Partnering With Creators for Brand Impact
Brands are increasingly looking to leverage partnerships with content creators to make an impact--but one that's significant and lasting, rather than one-off sponsored posts. Content creator Pierrah...
View ArticleTexas Residents Can Opt Out of Targeted Ads Thanks to New Privacy Bill
This week, Texas became the 10th state--and the fifth state this year--to pass a consumer privacy bill that gives the state's residents more control over their data. With a population of over 30...
View ArticleVeuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most famous mademoiselle. However, one other woman has had just as much cultural...
View ArticleAmplifying Impact Through Strategic Social Media Engagement
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global...
View ArticleLong Live Longform: The Story of Hilton’s 10-Minute TikTok
When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer...
View ArticleAlcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is...
View ArticleUsing Attention Metrics, Publishers Aim to Prove Their Ads Work
Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last year, media companies including Cond? Nast and Insider have begun experimenting with...
View ArticleNew Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal...
Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief...
View ArticleNew USTA Ads Focus on Next Gen Players in a Post-Serena World
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and...
View ArticleHeinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand's first global campaign, "It...
View ArticleGoldbelly’s Mission to Create Lasting Experiences With Food
Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is...
View ArticlePepsi Releases Summer Campaign Featuring Bad Bunny
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer"...
View ArticleThese Are Rules to Live By for Weed Marketers Amid the Green Rush
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open...
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