The Great Fail: How FTX Went From Irresistible to Criminal
FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the helm. This once-promising company was on a path to decentralize and...
View ArticleLeslie Barrett Named President of Goodby Silverstein & Partners
Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Barrett takes over the role...
View ArticleInside Brompton Bike’s International Brand Growth Strategy
In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play. The global bike market, according to SkyQuest Technology Group, will grow over the...
View ArticleAxios Local Slows Its Rapid Expansion After Missing Revenue Goals
The nationwide network of free, local newsletters from Axios, called Axios Local, has slowed its rapid expansion, citing the need to grow its existing readership and monetization capabilities before...
View ArticleMarketers Lukewarm on Meta’s Twitter Clone App
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the...
View ArticleCategorizing Attention Tracking Partners: What Marketers Need to Know About...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike partnerships with agencies and their clients, these vendors want to prove that...
View ArticleMeow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit
A typical American mall scene--circa the 1990s--gets a trippy makeover where aliens mingle with shoppers and mannequins come to life, stores have sardonic names like "Earholes" and mall walkers form a...
View ArticleAmazon Prime’s Sweet Ads Tell Stories of a Breakup and an Aspiring Chef
Amazon Prime offers a range of services to subscribers, including expedited free delivery and the ability to stream shows and movies on Prime Video. Wieden+Kennedy London is spotlighting just how...
View ArticleCold Coffee STōK and Betty Buzz Join Wrexham AFC’s Fairytale Rise as Sponsors
Newly promoted to the English Soccer League, Wrexham AFC has announced two new sponsors, with owners Rob McElhenney and Ryan Reynolds releasing a typically self-deprecating ad to welcome ST?K Cold Brew...
View ArticleHow to Keep Your Marketing All-Stars Happy
People build companies. Period. No matter how great your product or service is, the talent you hire and retain will always make or break your success. Your marketing talent in particular is crucial to...
View ArticleSnapchat Celebrates Beauty Brands With New AR Lenses
Snap is celebrating the power of Snapchat's beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of the...
View ArticleLet’s Talk About Brand Podcast: Branding Your Offer With Janine Coombes
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting...
View ArticleFox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers
With upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thursday that...
View ArticleThese Are the 2023 Winners of D&AD’s Most Coveted Pencils
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children...
View ArticleColumbia Sportswear Is a Case Study in How to Expand Your Customer Base
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at its campus...
View ArticleProgrammatic Advertising Comes to the New York Subway
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native...
View ArticleDiablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director...
Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency...
View ArticleCar Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)
Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero--or at least that's the potential pitch for its latest ad campaign. The company, which claims to...
View ArticleHow WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals
In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and...
View ArticleThe Speed of Culture Podcast: Maximizing Brand Power
In the ever-evolving landscape of business, certain themes continue to hold steadfast importance: brand power, authentic communication and women in leadership. To navigate these dynamic concepts and...
View Article