The Austin Parks Foundation Is Cultivating Community One Space at a Time
Over the last few years, outdoor spaces have become extensions of our homes. What many don't know is how our community parks stay clean, host events and why they partner with festivals. The Austin...
View ArticleChampions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica...
When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA...
View ArticleBBDO Canada, FCB New York and Apple London Win Big at The One Show
Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in big wins. Apple had a huge night at the 50th anniversary...
View ArticlePay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling...
View ArticleMeta Sells Giphy to Shutterstock in $53 Million Deal
Stock media provider Shutterstock is set to acquire Giphy from Meta in a deal worth $53 million. The deal followed the UK's Competitions and Markets Authority ruling that Meta breached competition law...
View ArticleHuggies’ Body Positive Campaign Celebrates Diverse Baby Bums
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack,...
View ArticleWhitney Cummings Gives New Meaning to Plastic Surgery in Liquid Death Campaign
Whitney Cummings is a Hollywood multi-hyphenate, with acting, writing, stand-up comedy, podcasting and producing on her resume. And she's added a new skill recently as a "board-certified plastic...
View ArticleGoogle Introduces Chatbot, Other Generative AI Creation Tools for Marketers
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the...
View ArticleMavely Is Here to Empower the Everyday Influencer
As a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it's important to have the necessary tools to ensure success in...
View ArticleThe Promise and Perils of Adland Taking Climate Action
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that...
View ArticleBrave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the...
View ArticleEvolve to a Member Services Model for More Precise Targeting and Measurement
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising...
View ArticleAdobe Continues AI Push With Latest Generative Image Tool
Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Now it's adding another...
View ArticleWhat Marketers Can Learn From the Rise in AAPI Cultural Appreciation
In the past few years, the entertainment spotlight has turned to the AAPI community, and momentum is continuing to build for Asian-centric stories, films, music and entertainment. We have seen...
View ArticleTo Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong
When a traveler rents a room from a host who's not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and...
View ArticleVMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His...
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO...
View ArticleA T-Rex Appears in the Moab Desert As Apple TV+ Hypes Prehistoric Planet
Apple TV+'s Prehistoric Planet uses visual effects and the latest paleontology research to show viewers how dinosaurs lived 66 million years ago. The streaming service took the same art meets science...
View ArticleHere’s What It’s Like to Win a Cannes Lion
The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has long championed global creative excellence. But over the years, the...
View ArticleKroger to Add Digital Smart Screens to 500 U.S. Stores
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will...
View ArticleBacardi Incorporates AR in Its ‘Do What Moves You’ Summer Campaign
Bacardi is encouraging people to make the most of the upcoming summer season through its "Do What Moves You" campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x Stadium...
View Article